So what makes our program so effective?
To start, it’s just that –
A comprehensive and integrated program.
We don’t offer a one-off magic bullet or a fragmented mix of marketing tactics.
BMR’s marketing program is precisely designed to get as many eyeballs as possible on your company from all over the web. Combine this with a website that generates more phone calls and online quote requests, a solid process for converting quote requests into paying jobs, and a system that delivers a steady stream of positive reviews, and you’re on your way to dominating your local market.
Here’s a high-level look at our Local Domination Program along with more detailed explanations of the strategies we implement to help your enclosure, patio cover, deck or sunroom company get more leads than you’ve ever had before.
1.
Build a Website that Converts Visitors into Leads
The foundation of your custom marketing system from Backyard Retreat Marketing is the responsive website we’ll build. We have tested dozens of website designs and have identified a specific combination of components that delivers more leads than all others across desktop, tablet, and mobile.
With prominent calls to action, an attractive, fast loading, and secure design, content, imagery, and branding custom to your business, your website will be the “central hub” that we build your marketing strategy around.
As a client of Backyard Retreat Marketing, your website will offer the following features:
1. A responsive design that is attractive and user-friendly on any device
2. Easy-to-use “tap to call” buttons for users on mobile phones
3. High-converting request a quote and contact us forms that push visitors to take action
4. High quality, royalty-free images and all graphic design
6. Completely SEO optimized custom content
7. A blog with regularly published, SEO-optimized content
NOTE: It’s not common, but in some cases clients come to us with a solid website. If that’s the case, we’ll work with you to optimize your existing website
Bottom line, you can trust your website will look great, but even more important, PERFORM GREAT when it comes to search engine optimization and lead generation!
2.
Use Local SEO to Get Found on Google
Using local SEO strategies to rank high on Google (both the Google Maps section and the organic listings) is the most effective and lasting way to establish yourself as the enclosure, patio cover, or sunroom contractor of choice in your area.
Not only does it increase your visibility and traffic, it lends instant credibility to your business in the eyes of prospective clients.
We’re experts at local SEO and we get results for our clients. Having your company appear high in Google search for your main services and your service/location combinations is a game changer and we usually see good progress within the first 90 days of working with our clients.
There are two elements of local SEO for outdoor living companies.
The first is “on-page” optimization:
- Using relevant outdoor living keywords throughout your site for search engines
- Creating a series of city-specific and city/service-specific pages
- Optimizing page titles, page descriptions, and text/image tags
- Creating content that positions you as an authority in your area
The other part is off-site optimization. This includes things like:
- Build high quality backlinks to your site from other websites
- Claim/create your core listings on the most popular directories, and make sure your company details are consistent across these listings
- Build mentions and citations for your business in niche contracting directories on the internet
All this adds up to your company being visible at precisely the right time – when your prospects are shopping!
3.
Run Strategic Pay Per Click (PPC) Advertising
It’s our goal to have you be seen everywhere that people look. That’s how our Local Domination Program generates so many leads so consistently. PPC plays a key role in this because it can start driving leads to you immediately.
We’ll have you listed on a variety of pay-per-click platforms including Google Ads, Bing Ads, and Facebook Ads (including Instagram feeds).
Our PPC research, ad creation and online management makes people notice your company and allows them to easily click to call you or submit an estimate request directly to you.
We’re able to do this effectively and get a great return on investment because:
- We only work with outdoor living contractors, so we have massive amounts of data at our fingerprints to help YOUR campaign.
- Our campaigns are optimized from the start, meaning you don’t have to wait for your marketing agency to learn about your market and waste thousands of dollars in ads doing so before they find out what works.
Targeting Previous Website Visitors with Ads
Even the highest converting websites in the outdoor living space are successful in generating calls or quote requests about 15% of the time.
That means 85% of clicks (visitors) you’ve paid for will browse your services, get a few ideas and THEN BOLT without contacting you.
Most of your competitors will accept this and stop there. We don’t. That’s where “retargeting” comes in.
Have you ever browsed for a product on a website, then repeatedly see this product advertised everywhere afterwards? This is retargeting.
After visiting your website, people will be browsing other websites or social media, and see your advertisements. It’s a great way of bringing prospects back to your website and establishing strong sense of omni-presence.
We do this by installing small snippets of code called “pixels or tags” on your website. We can then retarget your non-converting visitors with follow up ads on platforms like Google, Facebook, Instagram, and 1000s of other news, personal interest, and blog sites.
Because of the visual nature of outdoor living offerings, using retargeting ads has proven to be a VERY effective strategy for enclosure, patio cover and sunroom companies.
4.
Boost Your Reputation with More Online Reviews
As a local contractor, there is nothing more important to getting new jobs than your reputation… and in today’s online world (accurate or not) your REPUTATION = YOUR ONLINE REVIEWS.
Put your prospect hat on for a second. Which company would you call for a quote?
The first reason that reviews are so important is intuitive. Your prospects will use online reviews to make judgements about your work quality and customer service. However, the second reason reviews are so important is less known. Both the quality and quantity of reviews will impact your rankings with Google.
We will implement a consistent and effective strategy for asking your recent clients for online reviews – specifically, targeting the growth of reviews on Google My Business and Facebook. These two platforms deliver the most “bang for the buck” in the screen enclosure, patio cover, and sunroom industries. As reviews come in, we’ll alert you right away.
Of course, reviews act as a double-edge sword. They can dramatically help OR hurt your company. Don’t worry, we have a few road-tested tricks that allow us to identify and address negative situations BEFORE a client leaves a negative online review, while fast-tracking your biggest fans. Going further, our “positive review” syndication tool will be setup to automatically post the positive reviews on your website.
5.
Convert Leads to Jobs
There’s one thing we often tell clients… “Getting more leads is a thrill, but getting more jobs pays your bills.”
It couldn’t be truer, but it also shines the light on a gaping hole in most digital marketing companies’ strategies. They deliver leads and consider that a win… the successful endpoint.
We view this as a very costly mistake, and this is going to be a big difference between Backyard Retreat Marketing and other marketing companies.
The introduction of a new lead into your business is not the endpoint, it’s the START of that prospect’s relationship with you… and what you do (or don’t do) to follow-up and nurture that relationship will have a massive impact on your revenues.
As part of our work, we will establish a system that will help automate the capture, qualification, and follow-up of your incoming leads. You’ll be able to fast-track your most qualified and interested prospects while automatically “warming” those leads that need more information or may be slower to make a decision.
Here’s just a sampling of the things we’ll do to help you collect and nurture your leads over time:
- Create a real-time integration between your website “Request a Quote” or “Contact” forms and our marketing automation system.
- Create and automatically deliver a compelling “lead magnet” that can be used to entice early-stage buyers to provide their information.
- Create a 3-month automated email sequence designed to nurture prospects who are not yet ready to sign a contract.
- Create a “Cold Lead” reengagement campaign targeting prospects who did not move forward in the past. This essentially produces “found money” that otherwise would have faded away.
And finally, the Backyard Retreat Marketing Team will help you stay in front of your prospects and clients with consistent email marketing.
6.
Be Where Your Customers Are. Be Social.
In addition to taking advantage of targeting your best customers through paid ads on social media, it’s important that you develop and maintain your own brand identity on the platforms your customers are most likely to use. We’ll do all the heavy lifting and help you achieve just that!
Our team will be consistently creating fresh content and posting to the major social media sites (Facebook, Instagram, and LinkedIn) on your behalf at least two days each week. The posts will be a combination of blog post announcements, curated content that is related to the interests of your clients, a regular “featured job” post where we show off pictures or video of recently completed projects, customer reviews, quick tips or advice, humorous memes, holiday posts… and the list goes on.
In addition to taking advantage of targeting your best customers through paid ads on social media, it’s important that you develop and maintain your own brand identity on the platforms your customers are most likely to use. We’ll do all the heavy lifting and help you achieve just that!
Our team will be consistently creating fresh content and posting to the major social media sites (Facebook, Instagram, and LinkedIn) on your behalf at least two days each week. The posts will be a combination of blog post announcements, curated content that is related to the interests of your clients, a regular “featured job” post where we show off pictures or video of recently completed projects, customer reviews, quick tips or advice, humorous memes, holiday posts… and the list goes on.
7.
Tracking RESULTS and Optimizing Over Time
The goal of this integrated program is to help you get more jobs and grow your revenue. So when we speak about tracking RESULTS we are talking about the metrics that really matter to your business: the number of leads generated, the quality of those leads, your average cost per lead, jobs landed from those leads, and how much every dollar spent is returning in revenue.
We simply don’t shy away from these numbers.
It’s what you are paying us to deliver.
To accomplish our mutual objectives, we’ll need to work together to share marketing and sales data.
It’s this level of partnership and our outdoor living industry-niche expertise that separates Backyard Retreat Marketing from any other marketing agency in the country.
Of course, in addition to the big picture results, we’ll be paying attention to all the details and openly sharing these with you each month.
SEO Rankings Report – We will set up a report with the core keywords that we are looking to obtain placement for and systematically track that placement on Google. You will clearly see the impact we are having relative to our starting point as well as month-over-month progress.
PPC Report – We will provide details on what text or visual ads prompted prospects to click through to your website, what keywords they used, and the average cost-per-click. We will also report on your average cost per lead.
Call Tracking – We will setup call tracking and recording broken down by SEO vs. PPC. With this tracking in place we will be able to determine exactly how many inbound calls are coming into your office monthly via the Internet and drill down by SEO vs. PPC. You will even be able to listen to these calls to truly assess lead quality AND the effectiveness of your team in qualifying prospects and securing a next step in the sales process.
Monthly Performance Review and Strategy Session – Each month we’ll meet together via a Zoom to recap the progress made during the last period (both marketing and sales performance), make recommendations for any changes needed, and map out our priorities for the coming month.
On-Demand Strategy Sessions – For our Local Domination GOLD-Level Clients, our team is also available for up to two On-Demand strategy sessions per month. These sessions are designed to help you with any challenges that may surface, to brainstorm on new promotional campaigns, or consider any mid-month campaign tweaking.
This barely covers all of the advanced online marketing strategies we implement for your business but our Local Domination Program provides the perfect starting point for your screen enclosure, patio cover, deck or sunroom company to dominate your competition.
Take Your Screen Enclosure, Patio Cover, Deck or Sunroom Company to the Next Level with Our Marketing System
Do you want long term growth, a business your family can be proud of, and a top notch reputation in your local community?
The Local Domination Program from Backyard Marketing Retreat will make it happen for you.
If you’re serious about taking your business to the next level, click the button below to schedule your free strategy session and see if you’re a good fit!
